AMEX Wimbledon Campaign

ECD, OgilvyOne UK

As sponsors of the Wimbledon tournament and of the two players Andy Rodick and Serena Wiliams,  AMEX also sponsored a giveaway of two tickets to the finals, pending on correctly guessing the number of aces accomplished.  We created banners that challenged users to play against Serena or that played with one another to engage users to take part in the promotion.

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