AMEX Wimbledon Integrated Campaign

ECD, OgilvyOne UK

AMEX need to show that it could enrich the Wimbledon experience for everyone, on and off court, leveraging their two sponsored players, Venus Williams and Andy Roddick. Print ads, interactive TV and online banners, OOH and even a mobile promotion were deployed to achieve the results, including a 36% lift in awareness.

Global expertise • Award-winning work for Fortune 100 Brands • Track-record of industry-firsts • Measurable results

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