Cancer Research UK Integrated Campaign

GOLD LION
BEST INTEGRATED CAMPAIGN

ECD, OgilvyOne UK

Thanks to the support from CRUK, many people with cancer who should not have survived are still here. We used this simple and powerful insight to create a multi-touch point campaign.


Results were as powerful as the message: TV generated 25% more donations vs previous year and online banners reached their donations goal in half the estimated flight time.

Global expertise • Award-winning work for Fortune 100 Brands • Track-record of industry-firsts • Measurable results

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