Part of the award-winning CRUK Integrated Campaign, this spot supported the message that thanks to CRUK, many people with cancer who should not have survived are still here. Results were as powerful as the message: TV generated 25% more donations vs previous year.


The full campaign can be seen here >

Cancer Research UK Integrated Campaign

GOLD LION
BEST INTEGRATED CAMPAIGN

ECD, OgilvyOne UK

Global expertise • Award-winning work for Fortune 100 Brands • Track-record of industry-firsts • Measurable results

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WORK  .  TV