WORK  .  WEBSITES

Kraft/Honey Bunches of Oats – 360 Campaign

The HBO Onespoonful Bus TV spot shows the bus going  around the country getting as many people to try the cereal. Our microsite brought it to life and maximized the promotional efforts, giving 150K samples and generating a +100k name database. Station domination and print completed the campaign, establishing HBO as the number 3 cereal

in the country.

Global expertise • Award-winning work for Fortune 100 Brands • Track-record of industry-firsts • Measurable results

BRONZE
MIXX AWARDS

CD, OgilvyOne NY

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