Kraft/Honey Bunches of Oats 360 Campaign

CD, OgilvyOne NY

The HBO Onespoonful Bus TV spot shows the bus going  around the country getting as many people to try the cereal. Our microsite brought it to life and maximized the promotional efforts, giving 150K samples and generating a +100k name database. Station domination and print completed the campaign, establishing HBO as the number 3 cereal
in the country.

BRONZE
MIXX AWARDS

Global expertise • Award-winning work for Fortune 100 Brands • Track-record of industry-firsts • Measurable results

allwork.html
KRAFT/HBOhttp://livepage.apple.com/shapeimage_4_link_0
CISCOcscI.htmlcscI.htmlshapeimage_5_link_0
TASSIMOtassi.htmlcscI.htmlshapeimage_6_link_0
MIDDLESEXmdsx.htmlmdsx.htmlshapeimage_7_link_0