IBM Wimbledon Integrated Campaign

ECD, OgilvyOne UK

Wimbledon is a small business for 338 days/year, but for 2 weeks it is a world event. To demonstrate how IBM OnDemand technology allows them to scale up, we deployed a campaign where the events’ real time results were displayed in as many touchpoints as possible, including - for the first time ever - scores in London cabs.

BRONZE
NEW YORK FESTIVALS

Global expertise • Award-winning work for Fortune 100 Brands • Track-record of industry-firsts • Measurable results

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