SlimFast Relaunch

CD, OgilvyOne NY

After many years of decline, we repositioned Slimfast to be more contemporary and  promote a message of empowering women to take control of their diets. The campaign also addressed a main usage barrier: that it was a complicated plan
to follow.

Global expertise • Award-winning work for Fortune 100 Brands • Track-record of industry-firsts • Measurable results