Bronze - NY Festivals
Best Integrated Campaign
IBM Wimbledon Integrated Campaign
ECD, OgilvyOne UK
Wimbledon is a small business for 338 days/year, but for 2 weeks it is a world event. To demonstrate how IBM OnDemand technology allows them to scale up, we deployed a campaign where the events’ real time results were displayed in as many touchpoints as possible, including - for the first time ever - scores in London cabs
IBM Wimbledon Integrated Campaign 2
ECD, OgilvyOne UK
The ability to continually improve on a brief is exemplified with IBM’s sponsorship of Wimbledon. Expanding on previous campaign, we put the real time results wherever users may want them - even in mid-air, in another world’s first.