Grand Prix & Best B2B - Revolution Awards
Cisco Livecast Campaign
Cisco Livecast Campaign
ECD, OgilvyOne UK
Cisco needed to target the SMB market without seeming too big for their needs. For the first time ever, banners with a live videocast of their Chief Security Officer, answering questions from users in real time, placed in 3rd party financial sites, produced a bespoke one-to-one dialogue with a mass audience. The success of the initiative led to an European and US rollout.
