Honey Bunches of Oats Viral Product Launch

Snr. Creative Director, OgilvyOne Ny
To launch a new chocolate cereal around Valentine's Day, supported by online media only, we asked the question: “where does all the love go on Feb 15th?” The answerr, to avoid the high media fees pre-Feb 14th, was a music video about having breakfast in bed (on the day after), performed by an almost-real band.  A seeding strategy promoted the video in social networks and blogs, leading to be elected the “Cool Video of the Day.”